Here’s a question I’ve been hearing quite often. Should I invest my money in Google advertising or Search Engine Optimisation?
SEO or Google Adwords?
I’m a fair player and I’m going to be totally honest with you. If you’re in a hurry and money is the least of your concerns, then Google Adwords is your best friend. You’re going to hit the #1 page of search results for your targeted keywords. The trouble is that Google will expect you to renew, and maybe increase, your “advertising vows” every single month.
If you are looking for a cheaper, personalised, and more long-lasting alternative, then my SEO services may be just the thing you’ve been looking for.
Dream globally but advertise locally
I’m a small business owner and I feel for my SME business colleagues no matter where they are or what they do. That’s why I think that local SEO is the best choice if you’re aiming for local customers and clients just like me. The worst thing you can do in SEO is to promise someone the moon and stars. This isn’t the way I carry out my SEO business. I’m painfully realistic even if it means that I’m not going to do any search engine optimisation work at all. I always give my clients a realistic estimate of time and money required for my SEO activity to work.
There’s one thing that I can promise and guarantee though. You’ll get a fully personalised SEO service. Google is a powerful advertising machine. However, it’s also true that Google doesn’t have time nor capacity to address the needs of small business players the right way. You’re going to be thrown in a huge system that won’t be able to take all of your specific requirements into consideration. You will be able to play on top search results as long as you pay.
Rabbit SEO vs. Tortoise SEO
In a rabbit and a tortoise SEO race, I’m a tortoise for obvious reasons. I’m slow and cautious. Yet, my advantages are that when I finish my SEO race, your website will stay where my SEO services have positioned it. In addition, my SEO tortoise doesn’t ask for too many carrots compared to Google’s rabbit. More importantly, an SEO rabbit will run away to your competitors if they invest more money in advertising. That’s something a tortoise will never do. So, you know what the moral of this SEO story is, don’t you?